Amy Stevens is the owner and founder of Willow Lane Yoga, a boutique yoga studio in rural Illinois. Amy is an experienced trauma-informed yoga instructor, as well as a certified health coach, having qualified at the Institute for Integrative Nutrition in New York.

When Amy came to Cactusflower, she was looking to grow her brand into something that better reflected her unique approach and how she wanted her clients to feel when working with her. We started by updating her existing logo and creating new brand icons that she could use across her communications. We refined her brand further with new fonts, a calming color palette, and whimsical leaf illustrations. New brochures for her yoga retreats and updated artwork for social media followed. The result is an intuitive brand that feels both peaceful and uplifting to those who visit her website and her studio.