
IRSE
Ad Creation
Social media design
Event Collateral
Video editing
The Institution of Railway Signal Engineers (IRSE) is a professional engineering institution for those working within railway signaling and telecommunications, train control, and traffic management. Headquartered in London, IRSE is the leading organization advancing the science and practice of train control and communications engineering within the industry worldwide.
The IRSE regularly communicates with its global membership through social media, monthly newsletters, local section events, and videos. With bold use of typography and color-coded logos for each local section, their brand is easily recognizable across their output. Artwork is often photo-heavy, with minimal but clear text, and distinct use of their brand colors. The same style of visuals carries across to their event collateral, video graphics, and thumbnails.
“It’s always good to work with Louisa. She’s dependable and has a keen eye on requirements and detailed outcomes. She has worked with us many times and helped IRSE achieve a variety of projects… from live-streaming technical meetings to working with the team to prepare communications for our world wide membership. All done with the attention to detail and timely response we’ve needed.”
Judith Ward
“Louisa is proactive, reliable and efficient. As a client of Louisa's I always feel that she demonstrates an empathy and an understanding of what we are trying to achieve. We love working with her.”
Polly Whyte, IRSE
IRSE 10 ///
IRSE 10 is a series of short-form presentations on railway engineering, education, and professional standards, presented by some of the industry’s leading engineers in signaling and communications. The videos were produced and directed by Prettybright Ltd, filmed at B30 Studios in Birmingham, and edited by Cactusflower.